The way we market real estate has changed dramatically in the past decade. Gone are the days when placing a listing in the newspaper or printing out glossy brochures was the gold standard. Today’s buyers are scrolling—not flipping pages. And if your home doesn’t shine in the first few seconds on a phone screen, you risk being swiped past.
As a full-time real estate broker with over two decades of experience—and more than 1,000 homes sold—I’ve seen firsthand what works, and what no longer cuts it in today’s market. That’s why I embrace the latest trends in real estate photography, video marketing, and social media exposure to help my clients get ahead.
📸 Photography: First Impressions Happen Online
Professional real estate photography isn’t optional anymore—it’s the foundation. High-resolution photos, proper lighting, strategic composition, and attention to detail set the tone. Buyers form opinions in seconds, and quality photos can be the difference between “let’s schedule a showing” and “next!”
I go beyond just hiring a photographer—I work closely with them to stage, prep, and plan each shoot to make your home shine.
🎥 Video Walkthroughs and Short-Form Video Content
Video is no longer just a “nice touch”—it’s essential. Whether it’s a cinematic walkthrough, a drone flyover, or a quick Instagram Reel, video gives buyers a better sense of flow, space, and emotion.
I regularly use video to tell a story—your home’s story. And with platforms like YouTube, Facebook, and Instagram, that story gets in front of thousands of potential buyers in a way that static ads never could.
🛋️ Virtual Staging: The Digital Game-Changer
Virtual staging has become an incredibly effective tool—especially when a home is vacant or outdated. With advanced software, I can show potential buyers exactly how a room could look with modern furnishings, trendy finishes, and fresh layouts—without the cost of physical staging.
It’s subtle but powerful. It helps buyers envision the home as theirs.
📲 Social Media > Print Ads
Today’s buyers are finding homes while scrolling Instagram, Facebook, YouTube Shorts—even TikTok. Print advertising, while once a pillar of real estate marketing, simply doesn’t have the reach or immediacy anymore. The ROI isn’t even close.
My marketing strategy focuses on where buyers actually are. I leverage social media, targeted email campaigns, and even retargeting ads to make sure your home gets seen—again and again.
Why This Matters for You
These aren’t just bells and whistles—they’re part of a proven strategy that helps me sell more real estate than others. My listings get more views, more inquiries, and more showings because I meet the market where it is—online, visual, fast-paced, and buyer-focused.
When you list with me, you’re not just getting a sign in the yard. You’re getting a full digital marketing campaign tailored to your property, powered by professional media and backed by years of results-driven experience.
If you’re thinking of selling, let’s talk. I’d love to show you how these modern tools can deliver old-school results—a successful sale at the best possible price.
Visit ChrisDayHomes.com to learn more, view testimonials, and see examples of how I market homes differently.